Introduction

Understanding your privacy is crucial to us. This Privacy Policy outlines how THE GRAY CRAB LLC. (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, make a purchase from www.thegraycrab.com (the "Site"), or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the Services user, whether you are a customer, website visitor, or another individual whose information we have collected under this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. We want you to feel empowered, so if you disagree with this Privacy Policy, please do not use or access any Services.

Changes to This Privacy Policy

We are committed to keeping you informed. We may update this Privacy Policy occasionally to reflect changes to our practices or for other operational, legal, or regulatory reasons. Rest assured, we will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps that applicable law requires.

To provide the Services, we have collected your personal information from various sources over the past 12 months, as set out below. We want you to feel informed, so the information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any relevant terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Basic contact details, including your name, address, phone number, and email.
• Order information includes your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information, including your username, password, and security questions.
• Shopping information, including the items you view, put in your cart or add to your wishlist.
• Customer support information, including the data you choose to include in communications with us, such as when sending a message through the Services.

Some service features require you to provide us with direct information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect Through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). We may use cookies, pixels, and similar technologies ("Cookies") to do this. Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies that support our Site and Services include Shopify.
• Our payment processors collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment to fulfill your orders and provide you with products or services you have requested to perform our contract with you.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

This Privacy Policy will treat any information we obtain from third parties. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the  Third Party Websites and Links section below.

How We Use Your Personal Information

• You are providing Products and Services. We use your personal information to provide you with the Services and perform our contract with you, including processing your payments, fulfilling your orders, sending notifications to your related account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging for shipping, facilitating any returns and exchanges, and enabling you to post reviews.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
• Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you use the Services and register an account, you must keep your account credentials safe. We highly recommend not sharing your username, password, or other access details with anyone else. If you believe your account has been compromised, please get in touch with us immediately.
• We are communicating with you. We use your personal information to provide you with customer support and improve our Services. It is in our legitimate interests to be responsive to you, provide adequate services, and maintain our business relationship with you.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use cookies to power and improve our Site and Services (including remembering your actions and preferences), run analytics, and better understand user interaction with the Services (in our legitimate interests to administer, improve, and optimize the Services). We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can set your browser to remove or reject Cookies through your browser controls. Please remember that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or be unavailable. Additionally, blocking Cookies may only partially prevent how we share information with third parties, such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners, including Shopify, to provide services and advertise to you.  Our business and marketing partners will use your information for their privacy notices.
• When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship your products or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have, in the past 12 months, disclosed the following categories of personal information and sensitive personal information (denoted by *) about users for the purposes set out above in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":

CategoryCategories of Recipients

• Identifiers such as basic contact details and specific order and account information
• Commercial information, such as order information, shopping information, and customer support information
• Internet or other similar network activity, such as Usage Data
• Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
• Business and marketing partners
• Affiliates

We do not use or disclose sensitive personal information to infer your characteristics.

We have "sold" and "shared" (as those terms are defined in applicable law) personal information over the preceding 12 months to engage in advertising and marketing activities, as follows.

Category of Personal InformationCategories of Recipients

Identifiers such as basic contact details and specific order and account information Business and marketing partners

Commercial information such as records of products or services purchased and shopping information Business and marketing partners

Internet or other similar network activity, such as Usage Data Business and marketing partners

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you submit user-generated content to any public area of the Services, this content will be public and accessible to anyone.

We do not control who will have access to the information you choose to make available to others and cannot ensure that parties with access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available or for the accuracy, use, or misuse of any information that you disclose or receive from third parties.

Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and those third-party platforms without limitation as to its use by us or a third party. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect any personal information about them. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send us may need to be more secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute and may apply only in certain circumstances. In certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to your personal information, including how we use and share your information.
• Right to Delete. You may have a right to request that we delete the personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct the inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party in certain circumstances and with certain exceptions.
• Right to Opt out of Sale or Sharing or Targeted Advertising. You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your data for purposes considered to be "targeted advertising," as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.
• Right to Limit and Opt out of Use and Disclosure of Sensitive Personal Information. You may have a right to direct us to limit our use and disclosure of sensitive personal information to only what is necessary to perform the Services or provide the goods reasonably expected by an average individual.
• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
• Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
• Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails. If you opt-out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. By applicable laws, You may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request promptly as required under applicable law.

We use Shopify's ad services, such as Shopify Audiences, to help personalize the advertising you see on third-party websites. To restrict Shopify merchants that use these ad services from using your personal information for such services, visit https://privacy.shopify.com/en.

Complaints

If you have complaints about how we process your personal information, please get in touch with us using the contact details provided below. If you are dissatisfied with our response to your complaint, depending on where you live,you may have the right to appeal our decision by contacting us using the contact details below or lodge your complaint with your local data protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside your country, including the United States. Staff and third-party service providers and partners in these countries also process your personal information.

Suppose we transfer your personal information out of Europe. In that case, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority of the UK, as appropriate, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call 917.862.1140, email us at sales@thegraycrab.com, or contact us at Manhattan, New York, NY 10017, United States.